Setting up your first Google Ads Campaign to drive website traffic

Google Ads is a key tool for creative and cultural organisations to boost awareness, sales, and website traffic. Join Muhammad Momin, the Digital Culture Network’s Tech Champion for Search Engine Marketing and Optimisation, for a one-hour webinar on getting started with Google Ads.

You will learn:

• Google Ads basics
• How to set up and structure your campaigns
• Effective budgeting

Momin will share common challenges faced by creative and cultural organisations, based on his experience supporting museums, galleries, orchestras, and more. He’ll cover effective campaign structure and keyword research, providing a framework tailored to the creative and cultural.

By the end, you should be able to budget and set up a Google Ads campaign yourself.

This webinar takes place on Tuesday 10 June at 12 pm and will be hosted on Zoom.