A beginner’s guide to Meta Ads

Do you want to advertise on Facebook and Instagram but don’t know where to start? Are you baffled by Meta Ads Manager or wondering how to reach the right people without wasting your budget? Perhaps you’ve tried boosting a few posts but don’t know where to go from there.

In this webinar, Katy Farrell, Tech Champion for Social Media at the Digital Culture Network, will break down the basics of running Meta ads. Katy will help you take the first steps beyond boosting posts and towards creating manual advertising campaigns that work for you.

You will learn:

• What a Meta Ad is
• Where your ads can appear
• A step-by-step guide to setting up your ads, including:
  • Choosing an objective and performance goal
  • Setting a budget
  • Audience targeting
  • Customising placements
  • Impactful images, videos and copy

This webinar takes place on Wednesday 2 July at 11 am and will be hosted on Zoom.